When your trying to increase traffic to a website its important to make sure you’re taking in account every aspect of the ‘Digital Marketing Mix’ Flexioffices have put together a great little graphic detailing the things that are included in complete Digital Marketing strategy. It is however important to look at each one separately as search, content, social, mobile and email marketing are all equally important to a growing Digital business.
In this article we shall look into the different ways in which search can effect the traffic going to a website. The two main ways that a website can acquire traffic from search results are the organic results and the paid results. The ways in which you can increase the traffic from these two sources are completely different with a very different skill set needed to get the most out of either of them.
When you are trying to acquire organic traffic it the best way to start is to take a look at your site and review how well optimised it is. There are little things that you can do on an on page level such as changing title tags and H1 tags that will inform Google that this is the keyword you want to be ranking for. Once the site is optimised well it is then down to getting the site mentioned and linked too. The more inbound links there are to a site the more of an authority Google will see it as, so they will rank the site higher for its targeted keywords.
The other main way to get traffic via a search engine is paid search advertising, when you advertise on a search engine to show up in their advertising you have to choose a keyword to bid on and from there it works like a auction so that the more you and other people bid of the keyword the more expensive it is. Just like with the Organic traffic there are way to optimise the bidding process so you can get the most out of your money.